Whether you love it or curse its name, e-mail is now a staple utility in our marketing toolkits. And yet, not all of us use our powers for good: the average American receives 2,200 pieces of spam e-mail annually.

On top of messages loaded with viruses and malicious content, customers are bombarded with e-mail marketing messages, reporting that more than a quarter of their inboxes are filled with marketing related e-mails. Other reports found that consumers get between 35 and 100 e-mails per day, which begs the question: How can you ensure that your message is worthy of that almighty click?

Relevancy & robust e-mail systems
In order for your e-mail marketing campaign to cut through the noise, it has to present a relevant, targeted message to your recipient. In other words, an e-mail campaign regarding your estate planning services is falling on deaf ears when you send it to your younger demographics. As you continually send relevant (i.e. helpful) messages to your contact base, your recipients will grow to trust you, depend on you, and stay loyal to you.

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